Principal · Paul Wyatt
Quality execution
beats overpromising.
Twenty-nine years running operations at enterprise scale taught me what works, what doesn't, and when to say "not yet."
Twenty-nine years running operations at enterprise scale taught me what works, what doesn't, and when to say "not yet."
I started on the selling floor and rose through logistics and process improvement to Senior Vice President roles in selling and customer service. More than 700 stores. Teams of thousands. A billion and a half dollars in budget oversight, and customer operations that touched millions of people every year. When operations run at that scale, there's nowhere to hide a broken process. You learn what actually works, because everything that doesn't shows up in the numbers by Friday.
After Macy's I crossed to the builder's side: product leadership at WorkJam, the digital workplace platform, where I stayed on as an adviser while taking the Chief Omni Channel Officer chair at Follett Higher Education, running omnichannel for campus stores across the country. Since early 2025 I've been Chief Product Officer at Virsyn, our family's AI company, building and delivering systems into real businesses through its exit via the C4SaaS partnership. I've evaluated hundreds of systems in my career, as the enterprise buyer and as the builder shipping them. That double view tells you something most advisors can't see: nine times out of ten, the problem isn't the tool. It's the process.
In the firm I'm the one who protects the standard. Clear scope, honest timelines, and commitments a team can actually keep. Rush jobs create more problems than they solve, and I've seen enough engagements go sideways to know where they break: the details nobody clarified upfront. Fractionally I sit in operations and process seats, and I'm the build-versus-buy voice on every engagement, because I've been accountable for those decisions at a scale where being wrong costs millions.
Columbus, Ohio · Inbox@WyattSparks.com