A family firm · Columbus, Ohio

Pull the right
growth levers.

We help mid-market leaders pull the right growth levers, AI included, and make them legible to the board, defensible to the CFO, and durable in the operating model.

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What you get

Operators in the seat. Not more advisors at the door.

The right levers

Growth decisions built forward from the facts, never backward from an answer somebody already picked. AI is one lever among many. The judgment lives inside the operating role, not in a separate product.

The real number

What the business is worth and why, whether the question comes from a bank, a buyer, a partner, or a plan. We take the whole thing apart and rebuild the forecast from the ground up.

Durable in the model

Every engagement ends with your team running it without us. We build the muscle, hand over the playbook, and leave the operating model stronger than we found it.

The firm's record, told straight

We built at enterprise scale. We work where it counts double.

2 generations
of operators: twenty-nine years leading Macy's operations, and a Fortune 500 growth career built on numbers that held.
$15M → $100M
Annual run rate in 18 months, on our own forecast. And a corporate career with fifty approved investment cases over $1M.
Built & exited
Founded Virsyn in 2025, built AI inside real businesses, and exited through its partnership with C4SaaS.

Plus the quiet work: businesses valued for owners who needed the truth, growth strategies handed off working, transactions where we did the middle work until the numbers held, and our own money in small businesses along the way.

The principals

A father, a son, and every seat between them.

John Wyatt

John Wyatt

The growth operator. Cast the vision for a $100M business, then hit its forecast himself. Takes the CMO, CFO, COO, or CEO seat. His edge is translating a shared vision into an action plan with dates and owners.

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Paul Wyatt

Paul Wyatt

The operations authority. Twenty-nine years leading Macy's operations, 700+ stores, $1.5B in budget oversight. The firm's quality guardian, and the build-versus-buy voice who's been both the enterprise buyer and the builder.

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How we work

The path is agreed before it starts.

1. Assessment

The operating baseline, documented. Your numbers, built forward from facts, and the real levers named.

2. The agreed path

Milestones, owners, and dates we set together. An agreed path with an accountability partner is how we work. Dictated direction is how we don't.

3. Execute and hand off

We take the seat, run the cadence, and teach your team to run it without us. The handoff is the point, not the afterthought.

See the full engagement shape